TradingKey – Apple (AAPL) stock hit an all-time high on September 22 Eastern Time, just 10 days after Apple’s autumn launch event.

However, as to how much higher this rally can go, the answer lies not in the launch event, but in the actual demand for the iPhone 18 Pro series. JPMorgan’s latest research report provided the first positive signal: the global average delivery wait time for the iPhone 18 Pro extended from 7 days in the first week to 23 days in the second week, with order momentum already surpassing that of the iPhone 17 series during the same period last year.