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What It Is and When to Use It

What It Is and When to Use It

When following the average down strategy, investors consider two factors when deciding whether to purchase additional shares of a stock that’s falling in price. They add more to a good position when prices are relatively cheaper but they may be compounding a losing position. Should they buy the dip?

Key Takeaways

  • Averaging down is a strategy to buy more of an asset as its price falls, resulting in a lower overall average purchase price.
  • Averaging down is sometimes known as buying the dip.
  • Adding more shares increases risk exposure.
  • Inexperienced investors may be unable to differentiate between a value and a warning sign when share prices drop.

What Is Averaging Down?

Buying more shares at a lower price than an investor previously…

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