In brief
- Companies are increasingly adding Bitcoin to their corporate treasuries to hedge against inflation, diversify assets, and project a tech-forward image.
- Game theory and investor pressure are accelerating adoption, with companies like Rumble and GameStop following the lead of pioneering firm Strategy.
- Despite risks and market uncertainty, analysts predict that treasuries will hold up to $330 billion in Bitcoin by 2029.
From boardrooms to balance sheets, Bitcoin is no longer just a bet—it’s becoming a part of corporate financial strategy.
A small but growing number of companies are allocating portions of their treasuries to the number one cryptocurrency by market capitalization, aiming not only to protect assets and diversify…
Jan 14 2026
