What fuels the rally, where will it end?

The price of gold continues to reach new heights. On Monday, January 26, the metal broke through the milestone of $5,000 (€4,217) per troy ounce (31.1 grams)  for the first time — a further sign that investors are flocking to what’s generally perceived to be a safe-haven asset amid rising geopolitical tensions.

Gold has been on a remarkable surge for the past 12 months, having almost doubled in value since this time last year. 

It is on its biggest rally since the 1970s, and while the run has accelerated over the past year, its gains have been notable since 2019, when it was valued at just over $1,280 per troy ounce.

Why is gold increasing in value so rapidly?

The idea of gold being a safe and secure investment during…

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