What Does Strategy (Formerly MicroStrategy) Do and Why Does It Hold So Much Bitcoin?
Strategy—the freshly rebranded MicroStrategy (MSTR)—has shifted from being an enterprise software firm that sells business-intelligence (BI) tools to the world’s largest corporate owner of bitcoin. It holds about 581,000 bitcoins, worth around $63 billion, which is significantly higher than its annual software revenue of about $463 million. (All data here and below are as of early June 2025.)
Founder and CEO Michael Saylor calls the company a “Bitcoin Treasury Company,” a moniker the early 2025 name change makes explicit. To fund this hoard, Strategy has issued waves of zero-coupon convertible notes and new equity, turning itself into a leveraged bet on “digital gold.”
Key Takeaways
- Strategy is still an AI and business…
