What Bayerische Motoren Werke (XTRA:BMW)’s China Price Cuts and Buybacks Mean For Shareholders
- In early January 2026, Bayerische Motoren Werke AG continued its 2025–2027 share buy-back programme, repurchasing 390,000 ordinary shares across venues such as Xetra and CBOE Europe, with detailed transaction data disclosed on the company’s website.
- More recently, BMW responded to a 10.4% China sales decline and a much sharper New Energy Vehicle drop by cutting prices on 31 key models by up to 24% and accelerating local partnerships to reinforce its position in the world’s largest auto market.
- We’ll now examine how BMW’s aggressive China price cuts and localization push may reshape its investment narrative around margins and growth.
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