Crypto PR is one of the most misunderstood services in Web3. Founders sign retainers expecting leads, guaranteed Forbes features, or instant community growth, then feel burned when none of that materializes.

The problem is often a gap between what PR actually delivers and what the founder assumed it would. Consider this crypto PR explained in practical terms: what the work looks like day to day, what it does not do, and how to tell the difference.

What Crypto PR Does: The Actual Workflow

Forget vague service descriptions. Here is what a crypto PR agency does once a campaign is live, and how crypto PR works in practice.

Media outlet research and selection

A crypto PR agency studies which outlets reach your target audience,…