By November 2024, Thorbjornsen, who describes himself as “a bit flamboyant,” was calling himself THORChain’s CEO (“chief energy officer”) and the “master of the memes” in a video from Binance Blockchain Week, an industry conference in Dubai. You need “strong memetic energy,” he says in the video, “to create the community, to create the cult.” Cults imply centralized leadership, and since outing himself as “leena,” Thorbjornsen has publicly appeared to helm the project, with one interviewer deeming him the “THORChain Satoshi” (an allusion to the pseudonymous creator of bitcoin). 

One consequence of going public as a face of the protocol: He’s received death threats. “I stirred it up. Do I regret it?…