Nike (NKE) fell 0.71% from the September 30 close to the October 1 close, the day its fiscal first quarter report was made public. The stock closed on October 1 at 35.15, down 0.71%. It dropped to 32.09 in after-hours trading that same day. After-hours trading is not the official close of business, and regular trading on October 2 had not begun when this update was written. The major concern is how quickly Nike can steady demand for its recently released products in order for the new cost control initiatives to have a measurable impact.