Ripple and XRP are drawing fresh attention after crypto investor Santiago, who has backed over 150 companies, shared a detailed take on how the firm is positioning itself beyond crypto and into global finance.
In a podcast, Keith & Ben talk to Santiago Santos, who highlighted Ripple’s biggest advantage, mainstream recognition.
“You walk around the street… people won’t say Solana or Ethereum. They’ll tell you, Ripple. Without a doubt.”
He argued that Ripple has captured attention better than almost any project except Bitcoin, effectively “memeing itself into existence.” In his view, this level of brand recall plays a major role in long-term positioning, even if the underlying tech debate continues.
