This article first appeared on GuruFocus.

Meta Platforms (META) received a higher price target from Cantor Fitzgerald, which lifted its view to $860 from $680 while keeping an Overweight rating.

Analyst Deepak Mathivanan said personal AI agents could create a broad market for artificial intelligence. He estimated the opportunity at more than $1 trillion under a broad measure, while a narrower view based on subscriptions and commerce fees puts it above $250 billion.

Mathivanan also outlined a path toward a free-and-paid model for Muse. Cantor estimated the service currently costs Meta about 25 cents per task, or roughly $11 per average user each month.

The analyst…