Vail Resorts executives have repeatedly said they want to “differentiate” the guest experience at the mountains they own or operate, including Park City Mountain.
“As we look ahead, we built an integrated network and platform that positions us to deliver a consistent, differentiated guest experience, strengthen loyalty and drive long-term growth,” CEO Rob Katz said at the conclusion of June’s shareholder earnings call. According to Katz, “differentiated” means more premium, luxury offerings.
Monday, the company announced the steps it’s taking to deliver an “Epic Experience,” with echoes of the “Deer Valley Difference” and that resort’s Expanded Excellence initiative.
