UX-rated: why crypto gambling products are at the forefront of innovation
“The product is a better experience. The bonuses are better. The VIP service is better,” insists Nigel Eccles, founder and CEO of crypto operator BetHog, when discussing why customers choose to play on crypto casinos. It’s a topic that has been hotly debated throughout the industry of late, be it in industry circles on LinkedIn or in person when navigating the vast halls at ICE Barcelona in January.
In a LinkedIn article published last year, online casino consultant Brendan Tinnelly noted that an increasing number of gamblers were turning to crypto casinos for their innovative games and active communities, supported by unique marketing strategies. On top of that, he wrote, the customer journey comes with fewer friction…
