Using Fulfillment Technology to Boost Average Order Volume
During Beauty Inc @20, Donny Salazar, founder and chief executive officer of fulfillment technology and services company MasonHub, hosted a workshop session aimed at helping brands increase conversions, margins and average order volume by better leveraging omnichannel fulfillment processes.
Salazar explained how his platform connects to e-commerce providers, and why brands should consider a “scaling” strategy regarding online selling. He also offered insights into how the pandemic-driven online…