US Crypto and Fintech Firms Chase Asia’s ‘Super App’ Model amid Clearer Rules
Coinbase’s ambition to become the “everything exchange” is part of a growing super app trend among U.S. fintech and crypto firms.
United States-based crypto and fintech companies — including Coinbase, Robinhood, and X (formerly Twitter) — are expanding their platforms to offer a broader range of financial and communication services, as the “super app” model popularized in Asia gains traction in the West.
The trend has accelerated as U.S. regulators continue to push forward with crypto-friendly legislation and policies that provide long-awaited clarity to the industry.
Last Thursday, Max Branzburg, Coinbase’s head of consumer and business products, told CNBC that the largest U.S. centralized exchange (CEX) would soon offer…
