Unity stock price plunges as Google rolls out Project Genie AI world tool
NEW YORK, Jan 30, 2026, 18:20 EST — After-hours
- Unity shares dropped 24.2%, closing at $29.10 in after-hours trading.
- The drop came after Google introduced “Project Genie,” a tool that creates interactive worlds from text prompts or images.
- Investors are turning to Unity’s Feb. 11 earnings for clues on demand and potential competitive threats.
Shares of Unity Software Inc plunged 24.2% to $29.10 in after-hours trading Friday, after fluctuating between $38.40 and $27.64 during the session.
This selloff followed Alphabet’s Google unveiling “Project Genie,” a research prototype enabling users to generate and navigate interactive worlds using text prompts or uploaded images. (Blog)
This shift is…
