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Unity stock price plunges as Google rolls out Project Genie AI world tool

Unity stock price plunges as Google rolls out Project Genie AI world tool

NEW YORK, Jan 30, 2026, 18:20 EST — After-hours

  • Unity shares dropped 24.2%, closing at $29.10 in after-hours trading.
  • The drop came after Google introduced “Project Genie,” a tool that creates interactive worlds from text prompts or images.
  • Investors are turning to Unity’s Feb. 11 earnings for clues on demand and potential competitive threats.

Shares of Unity Software Inc plunged 24.2% to $29.10 in after-hours trading Friday, after fluctuating between $38.40 and $27.64 during the session.
This selloff followed Alphabet’s Google unveiling “Project Genie,” a research prototype enabling users to generate and navigate interactive worlds using text prompts or uploaded images. (Blog)

This shift is…

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