Unity stock price plunges 24% — Google’s “Project Genie” spooks game-engine investors
New York, February 1, 2026, 05:37 ET — Market closed.
- Unity shares ended Friday at $29.10, down 24.2%.
- Alphabet’s Google rolled out “Project Genie,” an AI tool that generates interactive worlds from prompts.
- Investors now look to Unity’s Feb. 11 results for the next catalyst.
Unity shares closed Friday down 24.2% at $29.10, ending a volatile session that ranged from $38.03 to $27.54. About 86.9 million shares changed hands, company data showed. (Unity)
The drop followed Alphabet Inc.’s Google unveiling of an AI model dubbed Project Genie that can create interactive digital worlds from text or image prompts, raising fresh worries about what gets automated inside game engines such as Unity and Epic…
