Melania Trump launched her own cryptocurrency Sunday on the eve of her husband’s presidential inauguration, just a day after his own coin was launched — moves that are raising ethical concerns among crypto industry observers.

“The Official Melania Meme is live! You can buy $MELANIA now,” the incoming first lady wrote on X.

Donald Trump had launched his own meme coin, $TRUMP, on Saturday, branded with imagery of his attempted assassination in July. 

The $TRUMP coin soared to nearly $11 billion US in market value on Monday morning, according to crypto data platform CoinMarketCap, potentially inflating his net worth by billions — though that figure dropped to $8 billion in the later afternoon. $MELANIA, meanwhile, had a market…