Trump sons’ crypto business planning to launch public company dedicated to family token

The Trump family business World Liberty Financial is planning to announce a crypto treasury company, say three investors who have seen parts of the deal. The plan, according to details shopped around to investors and viewed by Fortune, revolves around a publicly traded company that would hold a combination of World Liberty’s proprietary token WLFI and cash. 

The proposal also calls for Eric Trump and Donald Trump Jr. to serve on the board, and hopes to raise $1.5 billion to fund the new company.

If the plan goes forward, it would be the latest addition to the Trump family’s fast-growing crypto empire. The Trump family first announced the World Liberty crypto project last fall, launching a series of products including the WLFI…

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