Trump Inc.’s World Liberty Financial crypto project has slumped in value since launching at the start of this week.

The $WLFI token, which was founded by Eric and Donald Trump Jr. with their father named as “co-founder emeritus,” launched at the start of this week and hit a peak of about $0.31. But it has fallen about 28% since then, valued at about $0.22 on Wednesday, according to crypto data firm CoinGecko.

World Liberty Financial was set up in October 2024 and created 100 billion tokens. It said that it sold a quarter of those for $550 million, but they were not tradable. Holders could use them to vote on corporate plans at the group. Then, this summer, a vote passed to make them tradable.

Early investors in the World…