A new analysis traces token sales and blockchain flows linked to the Trump family, revealing unexpected revenue patterns. It raises sharp questions about investor transparency.

For several years the Trump family has used their image to promote cryptocurrency projects, often promising high profits and minimal risks. Since mid-2024, when Donald J. Trump launched an active campaign for a second presidential term, the family has used the same template: the name and reputation take center stage, and investors expect favorable opportunities in decentralized assets.

The aim of the study was to assess how much money the family earned from four main crypto projects, what share they brought in from their resources, and how the ventures fared…