The Trump family is significantly expanding its involvement in the cryptocurrency market with the launch of two new ventures: American Bitcoin, a bitcoin mining operation, and WLFI, a new token. World Liberty Financial, one of the Trump family’s companies, released WLFI, adding billions to their wealth. The family’s existing $TRUMP coin, a meme currency, has also seen considerable activity around Donald Trump’s inauguration.

While the Trump family’s wealth has surged, investors in their cryptocurrency ventures have experienced volatility. The $TRUMP coins, once valued at $US10 billion, are now worth $US1.7 billion. Similarly, $MELANIA, the meme coin associated with the First Lady, has seen its valuation plummet from $US1.6…