Getting in early can make you rich in crypto. Getting in late? That can turn out to be a very different story. New blockchain data suggests that’s exactly what happened with the TRUMP memecoin. While the token helped generate more than $1.4 billion in crypto-related profits for President Donald Trump and his family-tied ventures, the vast majority of people who bought the coin ended up on the losing side of the trade.

According to cryptocurrency analytics firm Nansen, roughly two-thirds of 1.48 million wallets that have bought $TRUMP since it launched in January 2025 are now sitting on losses. By the end of June 2026, 988,905 wallets that purchased the token had recorded losses. Only about 492,000 wallets are in…