Trump and sons’ stake in crypto firm worth $5bn

Bloomberg/Getty Eric and Donald Trump in dark blue suits and light blue ties clap hands at the Nasdaq stock exchange surrounded by other executives from World Liberty Financial in August 2025Bloomberg/Getty

The crypto token backed by the Trump family has started publicly trading, giving the holdings owned by the US president and his sons a value of roughly $5bn (£3.7bn).

The Trumps launched crypto firm World Liberty Financial in the middle of the presidential campaign last year, drawing questions about potential conflicts of interest as he became entangled in a industry he would be poised to regulate.

The company raised money by selling its eponymous digital tokens to investors, who were initially barred from selling.

But investors voted in July to allow early purchasers, not including founders like Trump family, to sell up to 20% of their holdings of the coin, which trades as WLFI.

As of Tuesday, WLFI was trading at around…

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