Trent Share Price: Trent shares rally 12% in 2 days after launching its lab-grown diamond brand
Shares of Trent have rallied 12% in the last two days and made another new all-time high of Rs 8,318.25 on the BSE on Wednesday after launching its new lab-grown diamond (LGD) brand ‘Pome’ in Westside stores as part of its pilot launch.
Currently, Pome has been launched in select Westside stores in Mumbai, Bengaluru, Hyderabad and Gurgaon). The pilot launch by Trent is aimed to test the waters with SKUs in a Kiosk format and the company is expected to carve out an LGD jewelry brand, roll out EBOs, and accelerate scale-up.
Calling Pome as the Zudio of jewellery segment, domestic brokerage firm Kotak Equities states how the brand has positioned itself in terms of pricing focusing on ‘diamonds for all’.
Pome has priced LGD jewelry in…
