Token Launches, Crypto Airdrops, Brand New Playbook
Binance Alpha closed 2025 with 221 tokens launched, 105 graduations to Binance Futures, and an average airdrop value of $1,076 per user. The platform evolved from an experimental discovery hub to a reliable on-ramp for early-stage Web3 projects, with 48% of launches reaching Futures and 17% hitting Spot markets.
While Bitcoin (BTC) navigated volatile year-end conditions and institutional adoption accelerated, Binance Alpha quietly reshaped how 100 million monthly active users accessed tokens before they hit mainstream exchanges. Participants in TGEs bought at prices up to 8x lower than day-one market values, with top performers like MYX delivering $9,053 per user at peak.
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221 tokens launched via airdrops, TGEs, and Booster…
