Today’s News, Analyst Forecasts, and What Investors Are Watching
December 19, 2025 — Freshpet, Inc. (NASDAQ: FRPT) is back in the spotlight Friday as the stock trades lower even after Bank of America lifted its price target. The mixed message—higher target, unchanged “neutral” stance, and a down tape—captures the weird tension around Freshpet right now: the company is still a leader in the fast-growing “fresh” pet food niche, but investors and analysts are debating how durable demand will be in a tougher consumer environment.
As of 18:36 UTC (1:36 p.m. ET), Freshpet shares traded at $63.27, down about 3.6% on the day, with a market capitalization near $3.07 billion. The session range has been volatile, with an intraday high of $65.93 and low of $62.83.
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