Knowing when to sell shares can be just as important as knowing when to buy. Making timely sell moves is more difficult than you might think.

While holding onto a winner or waiting for a rebound can feel comforting, these decisions can sometimes be more harmful than helpful.

So, how do you know it’s time to let go of a stock? Let’s see when the experts say to hit the sell button – and what not to do before making that final call.

A process to sell shares

The decision to sell shares is never easy. According to Joshua Derrington, CIO of Alvia Asset Partners, investors should use a clear process when deciding to unload stock or not.

Derrington suggests three potential scenarios when a sell call is…