Crypto adoption used to be driven by fragmented, highly technical access points from dense whitepapers, developer forums, Discord groups and insider communities that required time, context and fluency to navigate. Today, discovery looks very different. The next wave of users is learning about wallets, exchanges, DeFi protocols and tokenized assets in a place built for culture and conversation: TikTok.

For CMOs, heads of growth and performance marketing leaders across exchanges, wallets, NFT marketplaces and blockchain companies, the question now is how quickly TikTok can become a core part of your acquisition engine. With more than one billion users globally, TikTok has become a platform where culture, discovery and commerce intersect….