Think twice about your crypto PR strategy
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Although some believe that crypto PR and communications efforts should slow down when the markets are cooling off, it couldn’t be further from the truth. Sure, during crypto winters, product development teams huddle together to work on building their solutions—and that’s great—but these are also the ideal times for brand building.
Indeed, when the market is going through a crypto slowdown, the strategic brands are seizing the opportunity to strengthen credibility while everyone else is hibernating….
