The Trump Crypto Empire Is Growing Up
The Trumps have never been known for their subtlety: They like to do things fast, big, and loud. This is especially so in the context of cryptocurrency, a noisy and chaotic industry by nature. Remember our president’s collection of NFTs? Among the depictions on these digital trading cards is a portrait of Donald Trump in an Iron Man–inspired suit, accompanied by the caption “SUPERTRUMP.” Or how about the $TRUMP meme coin and accompanying gamified gala dinner for its biggest investors?
It has been easy, in part because of the bluster of the Trumps’ approach to promotion, to discount the family’s dalliances in crypto as a cash grab: The meme coin—which has no function except to facilitate gambling—almost immediately made…
