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The Stock Price of Hoka and UGG Maker Deckers Outdoor Is Soaring Today. Here’s Why.

The Stock Price of Hoka and UGG Maker Deckers Outdoor Is Soaring Today. Here’s Why.

Key Takeaways

  • Deckers Outdoor stock soared Friday morning after the company reported strong quarterly results and issued a better-than-expected outlook.
  • The company said it sees significant room for sales of its Hoka running shoes to continue growing as its fastest-growing brand.

A shoemaker’s stock is running to its highest point in months Friday.

Deckers Outdoor (DECK) shares surged 11% in early trading after the parent company of Hoka running shoes and UGG boots reported better fiscal third quarter results than expected.

Deckers said after the bell Thursday that it earned $3.33 per share on $1.96 billion in revenue, each topping estimates compiled by Visible Alpha. Sales of the Hoka and UGG brands increased 18% and 5%,…

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