The Rise in Popularity of Crypto in Brazil
Brazil, Latin America’s largest economy, has quickly become one of the world’s leading crypto markets. In Chainalysis’s 2025 Global Adoption Index, Brazil ranked 5th globally (up from 10th in 2024), reflecting a surge in grassroots crypto usage. See other information below for information about how Chainalysis’ methodology changed in September 2025, and how this has helped Brazil rise in the rankings.
Recent surveys suggest roughly 18–19 percent of Brazilians now own cryptocurrency. Brazil’s growth is fueled by its tech-savvy people. About 88 percent are online, and nearly the same share carry smartphones. Add to that a strong fintech backbone, led by Pix — the instant payment system already used by half the…
