The President Is a Crypto Billionaire

Donald Trump’s new token is making the crypto industry uneasy.

An illustration of a POTUS sign with the Bitcoin logo
Illustration by The Atlantic. Sources: Dan Kitwood / Getty; Mandel Ngan / AFP / Getty.

Donald Trump never misses a good brand opportunity. You can buy collectible Trump trading cards, limited-edition autographed Trump guitars, $499 “Trump Won” low-top sneakers, and Trump-endorsed Bibles. Long before he got into politics, Trump peddled liquor (Trump Vodka), education (Trump University), and meat (Trump Steaks). But Trump’s latest enterprise—a new cryptocurrency token named $TRUMP—might be his most brazen yet.

After his team launched the token on Friday evening, the price per coin shot from $6 to more than $70 within about a day. Because…

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