The Hidden Secret Behind Successful Crypto Airdrops
Crypto airdrops, once celebrated as a way to grow communities and spread tokens, are struggling to prove their lasting value.
Analysis over the past seven years shows that nearly 90% of airdropped tokens lose value within just a few months, exposing a gap between short-term excitement and long-term viability.
Experts say the difference between a flop and a success often lies in how tokens are distributed. Rather than scattering them randomly, projects that reward active, engaged users – or stagger releases over time – see better outcomes. Campaigns like Optimism’s have shown that careful planning and community targeting can reduce immediate sell-offs and sustain interest.
The early days of airdrops trace back to…
