In the same way some men like to boast that their yacht is the biggest, that obsession with size (I could use another analogy but I suspect you can guess) can be witnessed in the tech bros when it comes to AI.

So, up has stepped Jeff Bezos and waved a $200bn (£147bn) investment in AI development and infrastructure. It’s after Mark Zuckerberg (he of the newly gym-honed, ripping physique) said Meta would spend $135bn, and Google boss Sundar Pichai jumped in with $185bn.

Funny how their numbers get ever higher. Funny, but few are laughing.

These are billions, don’t forget, not millions. It’s the madness of crowds, or rather the craziness of a small bunch of macho-boys who believe that biggest means best. Same with their boats,…