In recent years, inflation has significantly impacted profit margins and put considerable strain on workers. However, the landscape is shifting with the Federal Reserve’s recent rate cuts – the first in four years. In response, many decision-makers are actively seeking strategies to bounce back. Remarkably, analysts report that 40% of customer experience (CX) leaders expect to boost their CX spending well above the inflation rate over the next year. This data underscores a deep commitment to the enduring value of superior customer satisfaction.

Companies can direct strategic investment in CX towards innovative technologies, emphasizing AI-driven solutions like intelligent virtual agents (IVAs). For telecom…