The Financial Upside of Investing in CX in 2025
In recent years, inflation has significantly impacted profit margins and put considerable strain on workers. However, the landscape is shifting with the Federal Reserve’s recent rate cuts – the first in four years. In response, many decision-makers are actively seeking strategies to bounce back. Remarkably, analysts report that 40% of customer experience (CX) leaders expect to boost their CX spending well above the inflation rate over the next year. This data underscores a deep commitment to the enduring value of superior customer satisfaction.
Companies can direct strategic investment in CX towards innovative technologies, emphasizing AI-driven solutions like intelligent virtual agents (IVAs). For telecom…
