Serious investors treat it as a small, ring-fenced bet on an uncertain possibility. That version barely resembles what gets advertised on the tube.
On my commute through London I see more ads for cryptocurrency platforms than for most traditional asset managers. Between stations, promotions for trading apps and token exchanges are everywhere, in some cases showing cross-armed footballers on a background of financial charts going up.
Last August, crypto trading platform Bitpanda announced a multi-year partnership with Arsenal FC, becoming the club’s official crypto trading partner – one of several such deals struck between crypto platforms and Premier League clubs in recent years.
The billboards are up across the London tube network…
