The Bitcoin Society, the investment vehicle co-founded by NBA legend Tony Parker and French entrepreneur Éric Larchevêque, has suspended its Bitcoin treasury accumulation program. The announcement, made on May 12, marks a notable retreat for a company that had positioned itself as one of Europe’s most aggressive corporate Bitcoin buyers.

Bitcoin’s price dropped more than 20% during the first quarter of 2026, and raising capital to buy more BTC in that environment proved difficult.

What happened and why it matters

Bitcoin Society launched in late 2024 with a clear playbook. The company modeled its approach after Strategy, the Michael Saylor-led firm that essentially turned itself into a publicly traded Bitcoin…