An interview with Ken Lassner, CFA, direct indexing lead product strategist, Northern Trust Asset Management.

Assets managed using a direct indexing strategy—one based on owning shares directly in companies that constitute a particular stock-market index^[1]—are projected to more than double to over $2 trillion by 2028 from the roughly $865 billion managed at the end of 2024. To find out what’s driving this growth and why advisors are increasingly turning to direct indexing as a solution for their more affluent clients, Wealth Management recently sat down with Ken Lassner, direct indexing lead product strategist at Northern Trust Asset Management (NTAM). Highlights of the conversation follow:

Despite the market’s recent record…