Spain’s Rodri has completed somewhere between 599 and 694 passes at the 2026 World Cup, depending on the match stage.

The World Cup’s passing leaderboard has become intertwined with one of crypto’s most ambitious mainstream marketing campaigns to date, as Kraken leverages its role as the tournament’s Official Crypto Exchange Supporter to push digital assets into the living rooms of billions of viewers.

Spain’s possession machine meets crypto’s attention machine

The 2026 World Cup final between Spain and Argentina, scheduled for July 19, 2026, features two teams that treat the ball like a precious asset you never want to lose. Rodri sits atop the tournament’s completed passes leaderboard by a…