CampaignLive

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Adtech experts on why IAS purchased Publica and the future of CTV measurement

12 Aug Stock Analysis

Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the…

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Coca-Cola says it has doubled marketing spend year on year

22 Jul Stock Analysis

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting,…