How Robinhood is gaining customers while spending less on digital and paid marketing
Robinhood’s customer base has surged even as the trading platform reduced its spending on digital and paid marketing. What you…
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Google parent Alphabet tops estimates on rebound of digital ads
Marketers spent more on search to convince consumers to travel and shop in stores again.
Why Electric vehicle startup Lucid Motors takes ‘post-luxury’ marketing approach
The brand is celebrating its new Nasdaq listing with full-page newspaper ads and by showing off its forthcoming sedan in several…
TikTok partners with Vimeo to help small businesses make content
This makes Vimeo the first video software company to become part of TikTok’s Marketing Partner Program.
The week’s must-read data news and analysis for marketers: Datacenter Weekly, July 2 edition
Marketers lean in on first-party data, Twitter’s new data play, the big picture on the ad industry and overall U.S. employment,…
Why Zeta Global’s co-founder sees opportunity in the shift to digital
Martech company makes its initial public offering on the NYSE today.