In a move that signals a bold new chapter for both surfing and cryptocurrency, Binance Australia has announced a historic partnership with Olympic medalist and surfing superstar Jack Robinson — making him the first Australian surfer to be backed by a major cryptocurrency exchange.
In an exclusive interview with B&T, James Quinn-Kumar, director of community engagement at Binance Australia, explained why this unexpected partnership between surfing and crypto goes far beyond surface-level branding.
Traditionally a sport supported by surfwear labels and lifestyle brands, professional surfing has now officially paddled into uncharted waters. The deal also marks Binance’s first global sponsorship of a professional surfer, reinforcing its…
