Super Group eyes crypto expansion to cut costs in key African markets

Super Group is looking at adopting crypto payments in Africa to help offset high banking costs and attract new players.

Super Group is exploring plans to provide crypto payments to users across its core African markets to aid high operating costs.

“We are actively implementing and seeking new opportunities in the crypto space,” chief executive Neal Menashe told analysts during Super Group’s Q2 earnings call on Thursday.

“These initiatives aim to position us for long-term success as alternative payment methods and digital asset frameworks become more integrated into the regulated gaming ecosystem.”

The Betway operator described Africa as vital to its strategy. In Q2, Africa and the Middle East generated almost 40%…

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