John Cradden on how to optimise returns and minimise risks for your business.
Every successful small business needs a growth strategy. Not just any growth strategy, but one that matches the profile and long-term aims of their enterprise. That strategy could be a simple one that settles around slow, bootstrapped organic growth, funded by reinvested profits and maybe some modest financing.
Or you could take a smarter approach that seeks out strategic investment opportunities but without sacrificing your essential short-term liquidity. In other words, you don’t have to choose between securing cash flow and achieving growth.
