Zoho’s messaging app ‘Arattai’ surges in downloads but Tamil name triggers fresh language debate
Arattai—meaning ‘banter’ in Tamil—was promoted as a domestic alternative to WhatsApp. From a base of 3,000 users, the app grew to more than 3,50,000 downloads within three days, topping charts on app stores and, in some categories, overtaking WhatsApp. It offers end-to-end encryption, group calling, and support for over 20 Indian and international languages, including Hindi, Tamil, Bengali and Arabic.
