State Farm, Proof partner on strategic investment
Proof reported $150 billion in authorized transactions in 2024, reflecting rising demand for secure identity solutions despite broader economic challenges. The company saw 44% growth in the real estate sector, even as home sales hit their lowest levels since 1995.
Fraud prevention has become a critical concern in insurance and financial services, with businesses increasingly turning to secure digital verification tools.
“State Farm Ventures is committed to investing in innovative technologies that make digital transactions safer for our customers,” Mike Remmes, vice president of State Farm Ventures, said in a statement. “Proof’s advanced identity verification platform aligns with our mission to support the kind of…
