This year’s International Women’s Day theme, ‘Balance the Scales’, begs leaders across marketing, brand and tech to look beyond celebration and towards structural reality.

We asked prominent marketing and startup leader Pip Stocks, Director, Pip Stocks Consulting and Founder of the Startup Muse, what this theme means to them, why International Women’s Day carries weight, and what would create real, tangible change.

Pip Stocks, Director, Pip Stocks Consulting

International Women’s Day usually invites us to celebrate progress but the theme Balance the Scales asks something more confronting. To look at where the system is still structurally misaligned.

In entrepreneurship, the imbalance is stark. Globally, 30 percent of all…