Spotify announces new price hikes – and share price soars
Spotify shares jumped on Monday (August 4) after the company announced subscription price hikes in numerous markets outside the US.
In a brief blog post, the Sweden-headquartered streaming service said Premium subscribers will soon receive an email explaining the price change, which applies to “multiple markets across South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region.”
“To continue to innovate on our product offerings and features and bring users the best experience, we occasionally update our prices,” Spotify explained.
The company didn’t say which countries in particular would see a price hike, but The Verge used archived internet pages to confirm that the listed price for a Spotify Premium…
